Polaroid invents The SX-70
It can reveal the world to you as you have never seen it before.
Forget everything you’ve ever known about photography, instant or otherwise.
The SX-70 Land camera is here.
Slim, graceful, balancing lightly in your hand, this package of more than 200 transistors, elegantly wrapped in top-grain leather, scarcely hints at the wonders it can perform.
One motion and it’s open, ready at a finger’s touch to propel into your hands picture after picture of a world you will feel you have only half-seen, half-felt until now.
As you read on, remember this: Remarkable as the SX-70 is, what is important is not what it can do, but what it enables you to do.
Because now you can almost wish the picture and have it, because the photographs are of such piercing beauty they seem more real than life, the SX-70 can sharpen your senses and set your imagination free.
